Micha Duman עברית: שיווק לעסקים

Product marketing for tech companies

Your engineers get it. Your buyers don't. I close that gap.

Senior product marketing plus the heavy asset production most marketers hand off: how-to videos, demos, decks and technical content. One senior person, small-team output.

Email me for a 20-minute intro

How-to and product videos

Most products are explained badly, or not at all. I produce video that shows people how your product works and why it matters, written by someone who understands the product, not just the camera.

  • Tutorials, feature walkthroughs and onboarding series
  • Demo and launch videos
  • Concept, script, screen capture, voiceover, edit and motion, all in-house
  • Kept up to date as your product changes

Product marketing

Positioning and messaging

Research-backed value proposition, messaging framework and persona variants, from developers to executives. Know what to say, to whom, and why you are different.

Go-to-market and launches

GTM plans for new products, features and verticals. Launch messaging, assets and internal alignment so the whole company tells one story.

Sales enablement

Sales decks, one-pagers, battlecards and ROI narratives that salespeople actually use in the room.

Technical content and copy

Website and landing pages, blogs, case studies and explainers. Accurate enough for engineers, clear enough for buyers.

AI content systems

AI-assisted workflows for research, content and video, so your team produces more without losing quality.

Experience

7+ years marketing developer, infrastructure and AI products. Native English and Hebrew.

How it works

  1. Intro callWe talk about your product, your market and what is not landing yet.
  2. Scoped project or monthly retainerA fixed deliverable, like a video series or a launch, or ongoing fractional product marketing.
  3. Finished workYou get the strategy and the finished assets, not a deck of recommendations.